Radio Advertising Tips
Typical methods of advertising - newspapers, magazines and television are effective if used properly, but there are other, less expensive ways to get your company's name and message out.
Radio advertising is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you'll be surprised to discover a 30 second radio campaign can cost as little as a few hundred dollars.
Consider cable t.v. too. Many areas have public auctions on local t.v. stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate.
Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public.
One company volunteered to do resumes for people out of work and sent releases to all the radio and television stations. One of the three major networks in their area picked up the story and it was on the 6 and 11 o'clock news.
For radio advertising, check your local stations for rates. You'll be surprised at how low some of them are. Again, if you send press releases to the stations, sometimes they will call you as an expert in your area, or for an interview.
Since most major newspapers are expensive to advertise in, check with the smaller local papers. You can advertise in many of these for as little as $25 a month. You could also offer to write a column for these publications, as an expert in the area, if appropriate.
We all need to advertise in one way or another. Which medium you choose will depend on your particular business.
