Advertising & PR

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising... MORE

Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves.... MORE

Teleconferences, also known as teleclasses or teleseminars depending on the presentation format, are the second hottest delivery technique for 2004. This delivery format satisfies the yearn to learn and opens an exchange to unbelievable global portions. Also called distance learning, a format began in the mid-1990s by higher learning institutions. Now, without leaving your easy chair, you can put on a headset, lean back and learn..... MORE

Do you feel bewildered when you begin an Ezine Advertising campaign? I do. Take 'The Free Directory of Ezines', for example. There are over 800 Ezines in the Directory that accept paid ads. How do you decide which Ezines to place your ad in? There are several factors that narrow down the choice for me. First, I look at the subscriber numbers. If an Ezine has less than 400 subscribers, I move on... MORE

News releases (also called press releases) are an important part of a public relations campaign. They are also an important part of marketing your business. They are the primary means of "selling" your story to the media. All press releases are structured the same way. Make sure you answer "yes" to these key questions when writing your next press release... MORE